What Is Pinterest? (And How To Use It For Your Business)

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These days, millions of people are on Pinterest, looking to share and discover things like crafts, recipes, workouts, interior design, gifts, and more. While at first glance, Pinterest may seem like a place for women to find cute outfits, makeup tutorials, and home inspo – for the past decade, many bloggers and business owners have created accounts and used the platform to grow their traffic with marketing.

Even if Pinterest is a successful social network with a massive number of registered users worldwide, it’s possible that you still don’t know all its benefits. Pinterest is such a great platform that can also be used for marketing and growing your business.

So, what is Pinterest and how can you use it for your business? Let’s find out!

What Is Pinterest?

Pinterest is one of the most popular social networks that allows users to share images, videos, and all types of visual content. On this social platform, users can post images or videos, create their boards, and discover other users’ posts to support them.

The images you share are called “pins” and you can organize your pins by topics, interests, hobbies, and more. The pins are linked to websites or online stores, which makes Pinterest a visual search engine.

Using visual content, Pinterest mainly focuses on a user’s lifestyle, allowing you to share your interests with others and discover theirs. Most users use Pinterest to search for something specific, save ideas to personal boards, or make purchases of different products.

How Does Pinterest Work?

Without a doubt, Pinterest is the fastest-growing social platform for online content sharing and marketing. Its purpose is to connect people all over the world through the things they find interesting. At its core, Pinterest is a search engine that allows you to search for anything you’re looking for. It works similar to Google, but instead of articles, you’ll be searching for visual content – pins.

As with most social networks, people on Pinterest can perform well-known activities like following their friends, liking and commenting on their posts, re-pinning content to their boards, sharing posts on other networks or via email, and embedding pins on their websites or blogs.

It’s very easy to start using Pinterest – all you have to do is access the website and create an account by providing the necessary details such as email and password. Then, you’re ready to create your visual boards. Boards are places where you’ll save pins that are in the same category.

Pinterest for Business

Pinterest, like other social networks, can be used for marketing your business as it can help build brand awareness and increase website traffic. Pinterest can be used for bloggers and influencers looking to expand their reach and offer their services. It allows companies to create visual content to engage consumers. For example, colorful infographics or images that promote new products can produce sales and traffic to your website. And the most significant benefit of Pinterest for business is that pins help people find more information on products they’re interested in buying.

If we compare Pinterest to Instagram, we’ll notice that Pinterest is an even more powerful marketing channel than Instagram because it allows you to add links on your pins. The ability to link pins to websites is why Pinterest is such a great tool for marketing and driving sales.

How To Use Pinterest For Business

To use Pinterest for business and get traffic, try to pin at least 1-5 times a day on a daily basis. The best way is to add new pins to the relevant boards as often as you can, as well as create new pins from old content. In addition, you can add pins from existing boards to other relevant boards, making sure to space them out weeks between. Make sure to read Pinterest Best Practices to make sure you are pinning within their guidelines.

If you have a website with only one landing page and a few blog posts, don’t overdo it with pinning the same post multiple times a day. Pinterest might block you for spam by pinning the same URL on repeat. It makes for a bad user experience to be presented with the same pin over and over. It is highly advised to read their guidelines to ensure that your account is always in good standing.

If you don’t have much time to spend on Pinterest every day, you can use scheduling tools such as Pinterest’s native scheduler or Tailwind app to schedule your pins ahead of time. These will help your pins to be posted multiple times throughout the day, every day. If you use a tool like Tailwind, they will warn you if you are pinning past Pinterest’s recommended guidelines. Moreover, if you’re not a professional designer, you can use their video & graphic design tool called Tailwind Create to help you create your pins.

Difference Between A Personal And Business Account

When creating an account on Pinterest, you have two options to choose from – a personal or a business account. Both are free, but the main difference is that the Pinterest Business Account comes with more features.

With a personal account, you can search for topics you’re interested in, save pins and create boards, follow other users, and like, comment, and share their posts. On the other hand, the business account comes with the same features, plus you’ll be able to link your website, and also have access to analytics and insights about your content.

How To Create A Pinterest Business Account

First things first, access Pinterest and go to the sign-up page. Then, select ‘Create a Business Account’ and enter your personal details like email and password. After that, you’ll be asked to provide details about your business such as business name, location, website link, etc. If you already have a personal account and want to change it to business, you can do that easily from your account settings. I, however, recommend creating a brand new business account from scratch.

Once you’re in, you have to edit your Pinterest Business Account by uploading a logo, writing a short bio, and connecting the account with other social channels if you have any. Finally, when everything is done, you can start creating your visual content and posting it.


How Can Pinterest SEO Maximize Your Website Traffic?

SEO stands for Search Engine Optimization and it’s the process of getting free traffic from search results on engines like Google. When people search for something, a query shows up of all the related information that can be found on the server. Well, the same applies to Pinterest. The difference is that Pinterest is a visual search engine, and instead of just seeing written content like you would with Google, users will see “pins” or images that link to the content related to what was searched. By applying Pinterest SEO, it can help businesses to increase the quality and reach of their websites.

How To Apply Pinterest SEO

Pinterest SEO works on a similar algorithm as Google. When you enter a phrase in Google, there are millions of search results, and the first ones are the most relevant to the information you’re looking for.

So, how do you optimize Pinterest SEO and get the most out of your website traffic? Check the following key areas:

• Account Name – when choosing the name of your Pinterest account, make sure to include the name of your business plus some of the main keywords you want to target. Having keywords in your account name will help you rank higher when people search for information your business has to offer.

• Description – one of the most critical features of Pinterest SEO is the keywords, so you should include them in your description or about section. There, you have to write what your business is about and give the consumers a reason to visit your website. Think about “What would users search for in order for my pins to appear?”, and include these keywords in your description.

• Boards – usually, users search for boards to follow, not just specific pins. For that reason, you should organize your boards with relevant pins and don’t forget to include the right keywords in your board name and description.

• Rich Pins – pins are the most important area when using Pinterest for business. Your pins should be informative and engaging, with additional information above and below them. Consider applying for Rich Pins, which automatically syncs data from your website to your pins. You can easily find Rich Pins by the extra information automatically provided by the website. If something changes to the website, the Rich Pin is updated according to that change.

Make sure the keywords you use are all relevant to your niche. You should always try to use the same main keywords in your titles and descriptions, as well as have related keywords in your boards. This will help tell Pinterest the kind of content your account produces.

Pinterest For Bloggers

Like other business owners, bloggers are looking to increase popularity and website traffic through organic search. Since Pinterest is a powerful search engine, it’s ideal for bloggers. Pinterest for bloggers works in the same manner as Pinterest for any other business. It requires you to have a Pinterest Business Account where you’ll share informative pins with relevant links to your blog.

When you write a piece of content on your blog, you will also create pins or images to be published on Pinterest. Users will view those images and if clicked on, will lead them to your blog.

In Conclusion

With millions of users on the platform, joining Pinterest as bloggers or business owners is an opportunity you don’t want to miss. Pinterest is the perfect place to increase your brand awareness and get more traffic from your target audience. And with all tips from this guide, you are on the right path to set up a top-notch Pinterest business account that delivers quality content. Good luck pinning!

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